As certified Google Advertising Professionals, we successfully manage many Adwords client accounts. With exceptional keyword research, Beacon's PPC Management solutions will deliver lead generating PPC campaigns to potentially reach millions of search engine customers.
Beacon's paid advertising strategy maximizes your return on investment by continually improving your click through rates, lowering costs, and testing ad copy. We regularly measure the effectiveness of your pay-per-click campaigns through analytics that track key metrics that facilitate deep insights into your PPC marketing strategy. Beacon's PPC Management programs include keyword analysis, quality score management, copywriting, bid management, conversion optimization, analytics & tracking, technical integration, monthly reporting and ongoing consultation.
Firefly (formerly Robert Ham Associates), a 60-year old retailer of store displays and fixtures, wanted to step up their use of the web by developing a better online store. Since 2009, Beacon has assisted in the associated development, digital marketing and hosting efforts that have dramatically grown online order volume. The 2013 company name change required a well-planned & executed transition strategy with respect to digital marketing, given the online order volume.
Since 2008, The Princeton Review has tapped Beacon's Google Analytics and digital marketing expertise to consult on, develop and execute a strategy for their very unique and competitive industry. The initial Google Analytics custom setup was a huge undertaking to effectively and accurately measure results against business objectives. Subsequent SEO and PPC strategies have produced nice ROI while gathering valuable insights from the data and constantly tuning the various online marketing channels.
The Bassett-Beacon relationship has been strong since 2005. Bassett Furniture has become a major player in the digital space, working very collaboratively, to grow from just an initial website presence to a company that successfully leverages just about every aspect of digital marketing. Following a well-planned digital growth strategy, Bassett's highly creative, well-integrated, ecommerce, content-rich, audience-focused approach at the local and national levels has been amazing.