Shelba D Johnson

Shelba D Johnson

Services / Types:
  • web development
  • creative design
  • digital marketing
  • web hosting
  • branding
  • google analytics
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Shelba Johnson Trucking is a 45 year old transportation services company that focuses primarily on furniture delivery along the eastern seaboard. The company services over 4000 active customers in 23 states with a fleet of 165 trucks and 500 trailers. Beacon has provided web design, development, hosting, comprehensive digital marketing and branding services to Shelba Johnson Trucking for several years.

Digital Marketing Services

SEO Strategy Delivers Growth in Traffic and Conversions

With Beacon's digital marketing services, Shelba has experienced great gains in overall traffic, organic SEO traffic and goal conversions despite their target audience being a very small niche in a large industry. 

Since 2013, organic traffic increased nearly 22% with conversion rates climbing from 3.25% to 4.30%.  With overall traffic growing by 17% over 2013 and 2014, most of which is attributed to a focused SEO strategy, organic conversions grew 66%.


Comprehensive Web Services

A Total Solution

"We were impressed by Beacon’s thoroughness in defining the requirements for our web site redesign project. Their project deliverable deadlines were clear and they were willing to work with our competing work-related time constraints. Using the best of our ideas and their capabilities, we feel Beacon Technologies has delivered a product with value far exceeding the investment." Mr. Joe Wade, President of Johnson Trucking

  • Creative Design & Branding, including new company logo
  • Web Development
  • Google Analytics Setup & Management
  • Web Hosting Services
  • "Request a Quote" and "Load Tracker" very visible on homepage
  • Secure online payments and online credit applications
  • Company newsletter signup
  • Revised, updated layout of employment forms
  • News feed visible on homepage
  • Highlighted affiliates in footer
  • Shelba logo 2