Firefly Store Solutions
Firefly Store SolutionsServices / Types:
- web development
- responsive design
- creative design
- digital marketing
- google analytics
Firefly Store Solutions (formerly Robert Ham Associates), a 60-year old retailer of store displays and fixtures, wanted to step up their use of the web by developing a better online store.
Since 2009, Beacon has assisted in the associated development, digital marketing and hosting efforts that have dramatically grown online order volume. The 2013 company name change required a well-planned & executed transition strategy with respect to digital marketing (especially SEO), given the online order volume.
- Development/Database setup with AspdotnetStorefront eCommerce solution
- Integration to back-office FACTS ERP system
- Implemented real-time freight quoting and tax calculation services to existing store
- Related products and dynamic product recommendation engine
- Consultation and execution of company name change to maintain digital marketing strength
- Google Analytics / Search Engine Optimization
- Pay-Per-Click Marketing / Social Media Marketing / Email Marketing
Web Design and Development
With Beacon’s help, Firefly Store Solutions successfully upgraded their site to a responsive design that showcases their products much more effectively on mobile, tablets and desktops. The upgrade ensures their online presence meets visitor needs with a single design, regardless of device. In addition, Beacon completed an ASPDNSF 9.5 shopping cart upgrade.
With a newly designed responsive site, the company has the ability to grow with their customers across a multitude of devices, platforms and browsers. Their checkout process is not only more reliable and secure, but faster too.