Bassett (HGTV Home)




Bassett (HGTV Home)

Services / Types:
  • web development
  • creative design
  • content management
  • ecommerce
  • digital marketing
  • web hosting
  • cascade cms
  • google analytics
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After being selected as a home furnishings partner/brand for HGTV, Bassett Furniture developed a new website to represent its new line for HGTV. Leveraging previous knowledge from the main Bassett website, Beacon worked with the Bassett HGTV division to meet a very tight timeline, complete with a content management system, interfaces with back-office product and ordering systems and comprehensive digital marketing services. Emphasis on Google Analytics setup, SEO landing page development along with establishing an email platform, defining the email marketing strategy and actually handling the email distribution were critical components of this project.

  • Home page jQuery component
  • Custom product interface from existing product management system
  • Digital Marketing Strategic Consulting
  • Setup and ongoing support for Google Analytics, SEO and eMail Marketing