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Beacon Technologies Launches Redesigned Bassett Furniture Website

May 7, 2009

Beacon announced the launch of the highly-anticipated Bassett Furniture site redesign which features a modern new look and updated functionality. Beacon's creative services team introduced fresh new colors and powerful impact images to the site which allow the visiting shopper to better interact with the Bassett online store.

Beacon is especially proud of how they were able to accomplish the suggested functionality improvements within a tight timeline including integrating Bassett's brick-and-mortar store sites into the main corporate website under the same content management system (CMS) templates all while maintaining their unique URLs. Return visitors will notice a few of the new features right way like the new easier-to-use navigation and enhancements to the product detail page. Lead on the Bassett project and Beacon's Director of Software Devolvement, Tracy Dirks, is excited about taking the Bassett site to the next level. "The new site looks amazing and our client is extremely pleased with the results," said Dirks.

Beacon's SEO team took advantage of the increased site traffic credited to the redesign to employ a few pay-per-click and optimization strategies for several of the individual Bassett stores to much success. "It's nice to have a client that's more like a business partner; it ensures that all the pieces of the site work together," said Dirks. To see for yourself, visit www.bassettfurniture.com.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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Bassett Furniture
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  • Creative, elegant design for VA furniture company
  • Cool "Rooms We Love", "Fabrics We Love" Apps
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  • Nextopia Site Search
  • Regional Stores managed thru common CMS template
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The Princeton Review
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Winston-Salem State University
  • Cascade Server CMS Implementation, includes Mobile version
  • Migrated 3500 pages from previous website to brand new design & nav structure
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  • Softly integrated social media channels into new website
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  • Implemented Google Mini (for site search)