Skip to ContentSkip to Main Site NavigationSkip to Right NavSkip to Site Utility Navigation

News 

Beacon Technologies Helps Anchor Trailways Go Places on the Web

March 20, 2009

As soon as Nashville-based motorcoach company, Anchor Trailways & Tours, saw the main corporate Trailways site design, they were hooked on Beacon. Anchor asked Beacon's creative services team to incorporate and mimic graphical elements of the main Trailways site seen here, but at the same time, maintain their own corporate identity as well as integrate the design elements from four diverse sites that they currently host. Because the client wanted everything to be launched in time for springtime group travel, the Beacon team created content pages in record time while still staying at the assigned budget. Take a look at the results and visit www.anchortrailways.com.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

Return to News Listing

Our Clients
Bassett Furniture
  • Cascade Server CMS
  • Creative, elegant design for VA furniture company
  • Cool "Rooms We Love", "Fabrics We Love" Apps
  • Custom product interface from JD Edwards ERP.
  • Nextopia Site Search
  • Regional Stores managed thru common CMS template
  • Integration to multiple 3rd party systems
  • Google Analytics / Comprehensive Web Marketing Services
  • Custom Dedicated Hosting Services
  • eCommerce by Geography (Admin function to assign orders to stores)
The Princeton Review
  • Extensive PPC Management across multiple User Interfaces
  • Custom Analytics with Advanced Funnel Visualization
  • Conversion Optimization with Site Overlays
  • Dynamic Phone Tracking for improved channel ROI measurements
  • Organic Optimization for Better Rankings and Visibility
Winston-Salem State University
  • Cascade Server CMS Implementation, includes Mobile version
  • Migrated 3500 pages from previous website to brand new design & nav structure
  • Required very collaborative, organized effort with WSSU organization
  • Integrated / Configured Google Maps for Campus
  • Trained 40 users and coordinated 14 Content Owner Groups
  • Included onsite infrastructure assessment of technology, capacity
  • Softly integrated social media channels into new website
  • Designed specifically for multiple audiences (students, parents, alumni, faculty)
  • Implemented Google Mini (for site search)