NC: SEO Means ROI for SportsNutShop
Beacon’s search engine optimization and marketing produced a 334% increase in online sales over 2005. The majority of the sales were for NASCAR merchandise, since the offering of NBA, MLB, NHL, NFL and College merchandise was small. However, the site experienced nice demand & sales for NFL and College products. “It was a risky decision to transition from RaceFanFurniture.com to SportsNutShop.com in November,” says Dan Zerbs, SNS Manager. “But, the collective efforts of our search engine marketing team, software development team and hosting team made it happen. It’s quite amazing that they pulled this off without a hiccup, which goes to show the benefit of having such a strong technical staff behind the site.”
Beacon expects to grow the product offering considerably in 2007, expanding staff and warehouse space. “I tell people that we ‘practice what we preach’ with regard to website design and search engine optimization,” says Mark Dirks, Beacon’s President. “SportsNutShop.com gives us a true, actual business operation that integrates all our processes and capabilities. It’s a great way to show customers how ethical, ‘white hat’, search engine marketing can be used, demonstrating the power of Google Analytics when coupled with state-of-the-art hosting and proven ecommerce software.”
About Beacon Technologies
Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.
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