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Women's Apparel Firm Nearly Triples Holiday Sales

January 2006

In a very competitive online market for women’s apparel, Beacon’s search engine marketing team continues to demonstrate that it is one of the best in the industry. Since it began providing search engine optimization and paid placement (PPC) for this North Carolina based women’s apparel company in late 2003, the company has nearly tripled its online sales volume from 2004 to 2005. “This is a great example of what a solid business partnership can accomplish with an effective search engine marketing program,” says Mark Dirks, Beacon’s President. “Since the beginning, we talked more about measuring “sales” rather than “traffic”. That’s ultimately what every business wants. We’ve steadily helped them increase online sales over the last two years at an overall cost of less than 20 cents per visitor, with conversion rates well above 5% and very low conversion costs. It’s certainly a great success story.”

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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