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Beacon Performs Usability Review for WFU

September 2005

Wake Forest University’s MBA School has requested Beacon to perform a Usability Review of the MBA school’s new web site. The evaluation will identify the aspects of the website which work well from the perspective of the identified user groups and their expected context of use, as well as any aspects which may degrade its ease of use.

The site will be evaluated against best practice standards of user interface design using a unique heuristic methodology. This is a user interface evaluation technique whereby an experienced usability engineer thoroughly evaluates the user interface against standards of design known to impact human performance and system productivity. The results include a description of each usability concern found, its expected impact severity, its recommended solution (where appropriate), and the affected area within the site.

In addition, the impact-rated problems are categorized to algorithmically characterize the site’s Usability Index, a single overall metric of usability, and the site’s Usability Profile. The Usability Profile characterizes how the system performs in each of several key categories of usability: User Feedback, Mental Workload, Matches Intended User Population, Consistency, Page Architecture, Navigation / Information Architecture, System Performance, User Interaction

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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