Skip to ContentSkip to Main Site NavigationSkip to Right NavSkip to Site Utility Navigation

News 

Burton & Burton's Online Store

April 2005

Beacon announces the completion of its latest ecommerce project with the launch of the Burton & Burton web site. This brand new online store offers elegant wholesale home decor products to registered vendors. The business-to-business (b2b) site provides multi-tiered pricing based on authorization levels assigned to the vendor by B&B's administrator. The site is fully integrated with backend order management and fulfillment systems to streamline processing, while also providing a full set of web-based administrative features to manage the online store as needed.

Burton & Burton has also engaged Beacon's Search Engine Marketing Team to deliver its multi-channel online marketing services to cost-effectively drive qualified buyers to the site.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

Return to News Listing

Our Clients
Bassett Furniture
  • Cascade Server CMS
  • Creative, elegant design for VA furniture company
  • Cool "Rooms We Love", "Fabrics We Love" Apps
  • Custom product interface from JD Edwards ERP.
  • Nextopia Site Search
  • Regional Stores managed thru common CMS template
  • Integration to multiple 3rd party systems
  • Google Analytics / Comprehensive Web Marketing Services
  • Custom Dedicated Hosting Services
  • eCommerce by Geography (Admin function to assign orders to stores)
The Princeton Review
  • Extensive PPC Management across multiple User Interfaces
  • Custom Analytics with Advanced Funnel Visualization
  • Conversion Optimization with Site Overlays
  • Dynamic Phone Tracking for improved channel ROI measurements
  • Organic Optimization for Better Rankings and Visibility
Winston-Salem State University
  • Cascade Server CMS Implementation, includes Mobile version
  • Migrated 3500 pages from previous website to brand new design & nav structure
  • Required very collaborative, organized effort with WSSU organization
  • Integrated / Configured Google Maps for Campus
  • Trained 40 users and coordinated 14 Content Owner Groups
  • Included onsite infrastructure assessment of technology, capacity
  • Softly integrated social media channels into new website
  • Designed specifically for multiple audiences (students, parents, alumni, faculty)
  • Implemented Google Mini (for site search)