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National Ladies Apparel Retailer Expands SEM

March 2005

After steady growth in internet sales, especially during the 2004 holiday season, a national women's apparel company, headquartered in NC, has requested Beacon's multi-channel search engine marketing package of services. The two companies will partner closely to expand on 2004 internet marketing successes to produce even larger growth in 2005. Beacon will provide a collection of proprietary services to analyze and identify effective key phrases, regularly monitor traffic and rankings, tune natural listings, provide cost-effective bid management, regularly evaluate and optimize clickthru rates, conversion rates, cost-per-click rates, and cost-per-conversion rates. While employing a variety of new search engine marketing techniques, Beacon will also provide in-depth reporting across all channels and work with the customer to continuously improve online sales conversions.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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