New BeCommerce 3.0
Beacon Technologies announced the release of its BeCommerceTM 3.0 software today. Powerful marketing components have been added to both the Basic and Advanced versions that will enable online store owners to quantify the return on search engine marketing and promotional email campaigns. As the ecommerce marketplace becomes more competitive, businesses find it critical to track which marketing efforts are working and which aren’t. Companies can then accentuate the positive results and correct less effective campaigns.
Beacon’s BeTrackerTM module captures information from referring Search Engine Marketing campaigns (both optimization and pay-per-click) and stores it with the order data. Online store owners are then able to track orders directly to the key phrase and search engine that introduced the visitor to the web site. As a result, greater emphasis and funding can then be focused directly on the key phrases that produce revenue qualified leads. “Software alone doesn’t make eCommerce successful. Beacon partners closely with its customers to provide the search engine marketing, hosting, consulting, and maintenance services that makes Beacon’s Integrated eCommerce Package so successful” says Mark Dirks, Beacon’s President.
The new release also contains the PromoManager module, which provides extensive flexibility in managing online promotional offers. Companies can easily setup and manage campaigns that offer free shipping, percentage-based discounts, and/or flat dollar amount discounts. The software automatically includes the value of the offer with the customer’s order. Similar to BeTrackerTM, this module also provides online store owners with the ability to evaluate the conversion rate of each promotion, since the codes are stored with the orders. “Again, Beacon’s objective is to help its customers be successful by providing the tools to easily identify what’s working and what isn’t” says Jim Myers, one of Beacon’s Senior Systems Engineers.
Beacon has been developing eCommerce solutions since 1999. With an IT staff primarily composed of former Fortune 50 companies, Beacon’s software emphasizes usability and performance. Dr. Margery Kiehn, Beacon’s usability engineering expert, points out “Ecommerce sites are proven to be more successful if they are designed with the user in mind. That is, the site has to be intuitive and perform well. If not, the user becomes skeptical and typically will not return.”
“Our customers are successful because they get the entire package from Beacon. Good Software. Good Search Engine Marketing. Good Hosting Services, and an IT Partner that they can trust”, says Dirks.
About Beacon Technologies
Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.
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