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Beacon Exhibits at DMA Conference

October 2004

Beacon attended the Annual DMA Conference in New Orleans, LA on October 18th and 19th. As an exhibitor, Beacon showcased its Search Engine Marketing Services to thousands of companies, both domestic and international, searching for new marketing avenues. Beacon’s message to visitors to their booth was “Got Phrases?”, emphasizing that any effective internet marketing campaign starts with effective key phrase selection. Beacon’s 5-step key phrase selection process, which utilizes several software tools (off-the-shelf and proprietary), quickly identifies winning key phrases, which has produced significant traffic increases for its clients.

“Companies have finally realized three important things. First, there are an incredible number of internet users regularly searching for their products and services. Secondly, search engine marketing, especially search engine optimization, is much more cost effective when compared to more traditional direct marketing. And lastly, the metrics resulting from internet technology allows them to spend every marketing dollar much more effectively,” says Patrick Flanagan, Sr. Account Executive at Beacon. “We met with many companies that are actively seeking an SEO partner. Beacon is attractive to them not only because of our SEO experience, but because we provide a multi-channel solution on a foundation of technological expertise.”

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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