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Our State Magazine's New Online Store!

September 2003

Beacon Technologies announces the launch of Our State Magazine’s new Online Store (www.ourstate.com). The online shopping software was inserted into the existing site and contains seasonal items, jewelry, clothing, books/audio, gift baskets and other items that relate to the state of North Carolina.

Our State’s management requested that the new online store be designed, developed and launched in 10 days from the time the contract was signed. They also requested customization to Beacon’s ecommerce model to allow customers to purchase subscriptions of the Our State magazine online. Most IT companies would have viewed this as an impossible task. Not Beacon, because its eCommerce Software Package was developed not only to simplify shopping, but also so that installation is quick and customization is feasible. After years of providing successful ecommerce implementations, Beacon provides best-in-class, turn-key ecommerce software that simply requires a custom graphical front-end (the “storefront”), loading the products into the underlying database (the “catalog of products”), and setting a few customer-specific parameters.

Mark Dirks, Beacon’s President, points out that, “Our eCommerce software is premium because it was built by expert Usability Engineers, System Engineers, and Database Architects so that it is easy to use and performs optimally. However, success in eCommerce also depends heavily on the services we provide around the actual software, like Search Engine Marketing to bring buyers to the site, Hosting services that are dependable and secure, and ongoing Maintenance that is responsive to customer needs. The complete package is what makes eCommerce successful.”

Beacon delivered on time and within budget. Now that the store is open, Our State’s staff manages product information and orders through the software’s secure administrative modules. With the holiday shopping frenzy nearing, Our State is now ready to market directly to the ever-increasing number of online shoppers.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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