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Beacon Partners with SendFlowersToday

August 2003

Beacon Technologies announced that it has entered into a partnership with SendFlowersToday.net, a Teleflora affiliate. Beacon will provide its eCommerce experience and highly-sought internet marketing services, primarily search engine optimization, to increase web site traffic and online sales for SendFlowersToday.

Patrick Flanagan, Beacon’s Senior Account Manager, stated “This is a good match for Beacon because it demonstrates the flexibility of our Integrated eCommerce Package. Typically, we provide the entire package…our software, hosting, maintenance, and search engine marketing. With SendFlowersToday, we provide a subset of the package.” Mr. Flanagan also pointed out that successful eCommerce sites understand the importance of having strong services to surround the software. “Beacon provides the complete package, which customers value because they only need to deal with a single vendor. However, we are able to step in and fill gaps as we did with SendFlowersToday.”

The ownership group at SendFlowersToday site is excited about this venture. They provide extensive business knowledge and industry experience to this partnership. “The internet is the perfect vehicle for retail flower sales. People want to view floral arrangements, purchase them quickly, and depend upon their delivery. However, a great online store can’t be successful unless it has visitors. Essentially, we manage the store and Beacon sends us the customers.”

As “flower-affiliated” holidays come about, SendFlowersToday will be busy servicing return customers who have developed an ongoing relationship with the site. Meanwhile, Beacon will be directing visitors to the site from search engines…new potential customers who are actually looking for these services.

About Beacon Technologies

Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.

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