Beacon Technologies gives winning IT edge to Post-Up Marketing
Like fax numbers and email addresses before them, web site addresses have quickly become another required, and expected, element for all successful businesses today. The majority of businesses, from start-ups to international corporations, use web sites to communicate who they are, what they offer, and how to obtain their products and services. One local information technology company, Beacon Technologies, Inc. is helping companies in a variety of industries maximize their web sites’ effectiveness through its breadth and depth of technical services.
While some believe that Beacon caters only to large clients such as universities and large government departments, one Winston-Salem entrepreneur is a case-in-point of how Beacon also serves smaller clients with their ebusiness. Post-Up Marketing, which is about to launch The Winning Edge, a weighted insole for athletic shoes, approached Beacon Technologies, Inc. because they needed a complete redesign of their website along with the technological capability to handle the thousands of orders they expect to receive through the web site. Another requirement from Post-Up is a web site that can capture data about visitors to the site, how they got there, and what enticed them to order their product. “Beacon actually embraces opportunities to help smaller businesses take advantage of the ever-increasing number of online shoppers. Many of the smaller, entrepreneurial businesses will be our large customers in the future. We want to start that relationship now by ensuring that they get reliable technical service and guidance at a reasonable price” says Mark Dirks, Beacon’s President.
The idea behind The Winning Edge is similar to ankle weights that athletes use to increase their stamina, strength and agility during training. The weighted insoles are placed inside the athletic shoes and the athlete uses them during practice, training or routine drills. Weekend warriors such as fitness walkers, joggers, tennis players, and others experience the same kind of added stamina and leg strength during competitive situations.
“When the athlete is in competition, the insoles are removed and the athlete has what is known in basketball circles as ‘the hops,’ which is an expression meaning extra vertical lift or jump,” said James McDougald, Vice President of Marketing for Post-Up and former star football player for Wake Forest University.
Just as Post-Up delivers the promises they make about the Winning Edge, Beacon delivered on its promises to Post-Up by getting their ebusiness up and running in a matter of weeks. Beacon’s work with Post-Up Marketing is, in a way, a pilot program for new services that Beacon will offer in the near future to start-ups, non-profits and smaller businesses. To learn more about services offered by Beacon Technologies, visit their web site at www.beacontec.com. To learn more about The Winning Edge, visit www.thewinningedge.us.
About Beacon Technologies
Beacon Technologies excels in providing internet search engine marketing services, primarily through search engine optimization (organic placement) and paid placement strategies. The company provides varying levels of services to companies of all sizes and verticals nationwide. Beacon also delivers high end web graphic design, web software development, content management solutions and dependable hosting services.
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