SEO Management

Make no mistake about it. Search engine optimization (SEO) requires real experience and deep knowledge of best practices to be effective. A solid SEO strategy and SEO management plan will produce results and for Beacon’s clients, it’s the centerpiece of the web marketing services they receive. Regardless of who handles your SEO services, make sure they know what they are doing. Why? When search engine optimization is done right, it will be your most cost-effective web marketing channel. Remember 85% of online shoppers are guided by search results and more than 70% of these users click on organic search results.

It’s worth your time to validate the tactics of your SEO partner. Search Engine Optimization is a long term investment. It requires a lot of research and sufficient time for search engines like Google to index your website and produce rankings for your most important key phrases. You should expect 2 to 6 months to see results for a well executed search engine optimization campaign. If inappropriate tactics are used, search engines will penalize your website, sometimes to the point that you will never achieve effective rankings. In addition, if it takes too much time to obtain rankings, you are just missing out on leads, sales and revenue. It’s just not worth the risk.

Organic or natural SEO campaign management is the process of optimizing websites for unpaid search results. Beacon uses several industry proven and ethical SEO techniques for both on-page and off-page optimization including keyword research, competitive analysis, link building, page design modifications, continuous tuning and landing page development.

Organic search engine optimization is less expensive than paid placement techniques and it produces more dependable results. However, website optimization requires regular attention as more and more companies move more of their marketing budget to internet marketing services. Consequently, highly competitive keywords may require a serious investment to attain desired results. Beacon’s SEO Consultants understand that it’s not about traffic. It’s about the return on investment, which is why Google Analytics is such a key component of Beacon’s SEO Management services.

Research shows that the first 3 pages of organic search results are most relevant to the majority of search engine users. More importantly, many of them don't pay any attention to the PPC sponsored ads. Because of this, the return for your SEO investment will be much more sustained and powerful than any other form of internet marketing.