Google Analytics
In 2007, Beacon was selected by Google as a Google Analytics Authorized Consultant (GAAC). We are very proud of this distinction as it was no easy task to achieve, requiring demonstrated success and written case studies as part of the application process. We are here to help you with your Google Analytics Consulting needs, whether in providing "hands-on" help with setup, configuration, reporting, segmentation, and tracking or through consulting to your internal staff. As a GAAC, we have access to a large devoted network of GAACs and Google staff, so if we haven't already seen your particular issue, we're sure that the GAAC community will resolve it (and welcome the challenge!).
Google Analytics tells you everything you want to know about how your visitors find you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI (Return on Investment), and improve your site to convert more visitors. Google Analytics has the enterprise-level capabilities you'd expect from a high-end web analytics and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.
Setup and Installation
There are several factors to consider when setting up Google Analytics to ensure that you get the most out of it. During our initial consultation and site review with you, we discuss current marketing strategy, objectives and desired metrics (goals, key performance indicators, report needs, etc.) so that we fully understand the business, success factors, and custom requirements.
Based on the reporting, segmentation and profiling requirements, Beacon configures and applies proper Google Analytics tracking code throughout your website and applies any sub-domain or cross domain tracking to effectively track visitors across all segments of your website. Filters and profiles for segmentation of data are also installed along with the appropriate access administration and individual user settings.
When needed, Beacon will install the following and provide funnel analysis:
Beacon performs the development/installation of any user defined segmentations, such as member activity versus non-member activity or tracking unique marketing landing pages or other marketing channels. Manual tagging scripts are also applied to organize any current marketing channels and for any new PPC, email, or online marketing channels, creating the ability to effectively apply ecommerce data and tracking information to existing marketing channels. This essentially organizes all marketing channels into a single destination for easy management.
Ecommerce Integration
Google Analytics provides all the data you need to run effective campaigns for your ecommerce store. With the advanced ecommerce installation, Google Analytics can pull your revenue data from transactions that take place in your ecommerce engine. This allows for you to get accurate ROI (Return on Investment) data for all of your separate marketing campaigns. By having this critical information, you will see which campaigns deliver the best results so you can invest more of your marketing dollars toward those campaigns while reducing expenditure on campaigns that don't produce as well.
Google Analytics can also import your Adwords expenditure for specific keywords. You see the actual cost-versus-revenue data for a single keyword so you don't waste advertising dollars on phrases that don't meet your minimal ROI.
The ecommerce setup for Google Analytics requires some programming knowledge and Beacon Technologies has the experience and technical capabilities to properly setup and install this more advanced feature. Our Search Marketing Analysts know how to utilize the ecommerce data to produce more efficient campaigns and increase your ROI.
Conversion Metrics
With any website, there should be a purpose or ultimate goal, whether it is filling out a contact form or purchasing an item. These are called "conversions", and knowing how many of them happen is only the beginning of conversion metrics. Beacon Technologies can help you identify and establish your site's conversion triggers. We identify specific goal paths that lead toward the highest conversion rates and help direct your site's traffic through these specific paths. We also use goal funneling to determine where your visitors are dropping out of the path to conversion. Identifying those weak areas is another opportunity to increase conversions and another example of how Beacon Technologies can produce a higher ROI for your business.
Your website should be working for you rather than you working for your website. Allow Beacon Technologies' experienced and Google Certified Analyst to integrate Google Analytics into your marketing efforts and begin using your marketing and advertising dollars more effectively today!
IP and Website Filtering
If you have large volumes of internal traffic or visits from external sites within your network, your analytics may be skewed. Beacon Technologies has the capability to setup Google Analytics filters based on traffic coming from any other website, any specified IP address or if you choose to exclude traffic from any particular directory on your site. These filters can be especially beneficial for companies that have multiple networks spanning across the globe because of the high volumes of visitor data that can be inaccurate.
Custom Report Creation
Beacon works with you to set up custom reporting to extract required information from Google Analytics, then automate delivery (with defined segmentation and data) to specified email addresses within the organization. We consult with each of the report recipients to ensure the information received is meeting expectations and provides the necessary insight for making business decisions.