Comprehensive Strategic Plan


Obviously, there's a lot of "Brainwork" going on in this phase with all the reviews, audits and analyses, right?  So you are probably asking, "What's the deliverable"? 

A well-constructed house depends on well-conceived blueprint.  Beacon delivers a Comprehensive Strategic Plan document that serves as the foundation for the redesign of your new college website.  It's based on your goals and objectives, your audience's wants and needs, your marketing and branding, and your technological requirements.  We are thorough so everyone starts on the same page, fully understands the direction and, after all the hard work is complete, is proud of the finished product. 

Here's the complete list of what's contained in our Comprehensive Strategic Plan document.  Of course, each is tailored to our Client's project scope and needs.

  • Summary of Findings Presentation (to your Stakeholders)
  • General Requirements
  • High-Level Site Hierarchy Diagram (site map)
  • Content Owner Guidelines
  • Content Migration/Creation Plan
  • Web Style Guide
  • Preliminary Wireframes, Design Recommendations, Descriptions
  • Google Analytics Strategy
  • SEO Strategy
  • Paid Search Strategy
  • Strategy Appendices (all the details from the various tasks)
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