Competitor Review & Analysis
Just as similar businesses compete for customers, every college and university has competitors. It's always good practice to understand your competitor's strengths and weaknesses. Where can you gain an edge in visibility, traffic, application submissions and/or enrollment? When requested, Beacon can identify opportunities by doing the following with respect to your competitor institutions:
Website Review, focusing on their creative design, branding and site map,
Live Online User Testing, to gain insights on the website experience of their students,
SEO Audit, to assess their SEO health and practices,
Key Phrase Research, to determine they're most popular key phrases.