Complete RFP Checklist for Website Redesign

I.  General Information & Overview
      • Goals and Objectives
      • Current Challenges
      • College/University Background
      • Current Site Inventory/Overview (accounts, CMS, technology, #pages, #domains, calendars, #forms, #videos, special features, Google Analytics)
      • Model Sites (sites you like)

II.  Administrative Information

      • Contact
      • Means of Communication
      • Insurance Requirements
      • Confidential/Proprietary Information
      • Target Schedule
        • RFP released
        • Deadline for Questions/Clarifications
        • Questions answered by
        • RFP submission deadline
        • Proposals Reviewed
        • Finalists notified
        • Finalist interviews
        • Finalist selected (award date)
        • Project Kickoff
        • Strategy Phase
        • Design Phase
        • Development Phase
        • Testing Phase
        • Launch Date

III.  Evaluation & Award Factors (in order of importance)

      • Qualifications, Experience and References (personnel, demonstrated ability to deliver, relationship fit, project management)
      • Portfolio Review (creative design, project size, SEO experience, experience with Cascade CMS or general CMS, industry experience – Education/Government/Municipality)
      • Response to Scope of Work, Vision & Strategy
      • Miscellaneous (completeness, promptness, professionalism, ADA compliance, etc.)
      • Finalist Presentation
      • Cost

IV.  Scope of Work & Specifications

      • Project Management Overview.  Include handling of Reporting, Meetings, Deliverables.
      • Strategy
        • User Experience Analysis – Feedback from users (Surveys, Focus Groups, User Testing)
        • User Engagement Analysis - What does current data reveal about audiences, geography, devices, marketing channels, site usage, seasons, SEO practices, etc.?
        • Creative/Brand Integration Analysis – How will brand integrity be maintained or enhanced?
        • Competitor Analysis – What are your competitors doing well, poorly?
        • Technical Analysis – Review CMS and integration points for technical complexities.
        • Deliverable:  Strategic Plan containing requirements, content migration strategy, style guide, initial high-level wireframes, initial high-level content site map, SEO and Google Analytics strategy, supporting details from analyses
      • Design
        • Include number of expected design/review iterations
        • Deliverables:  Final Content Site Map, Wireframes and/or Graphical Mockups for specific templates (Home, Landing, Interior, etc) for mobile and desktop
      • Development
        • Technical Documentation
        • Google Analytics Development
        • HTML Development for templates (provide list, i.e. Home, Landing, Interior, News, Calendar, Faculty listing, etc.)
        • Cascade CMS Development for specified templates
        • Testing: Includes validation/testing of SEO & Google Analytics continuity
        • Launch
        • Post Launch:  Production validation (sanity checks), including SEO and GA integrity.  Consider 30 and 90-day status reports from Google Analytics.
      • Content
        • Content Import (from existing website, specify websites)
        • Content Integration (into new website)
        • Copywriting (in expected from vendor, but recommend this be done internally)
        • Training

V.  Submittal Requirements

      • General Instructions (Receipt of Proposals, dates)
      • Cover Letter
      • Intro/Executive Summary
      • Qualifications
        • History
        • Key Staff & their experience
        • Project Management (availability, budget management, quality, etc.)
        • Approach/Process
        • High-level Timeline/Project Plan
        • Subcontractors
      • Address Scope of Work
      • Sample Work / Portfolio of Related work
      • References – At least 3
      • Pricing Proposal
        • Required Scope:  Phases, descriptions of tasks, activities and deliverables. 
        • Optional Features & Services (ie. Hosting, recommended upgrades, etc.)
        • Post-Implementation Support Description of tasks, activities and deliverables.

VI.  Vendor Signature Forms


VII.  Other Requirements & Attachments (Special Provisions, Certifications, Legal Stuff)

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