Student Engagement Analysis
The seeds for your institution are obtained from many different geographic areas, via many different devices and through many different digital channels. These seedlings sprout with the right attention over multiple seasons of the year. It takes some nurturing!
When and how do students and alumni engage with your website? Students and alumni visit your website through a variety of devices, geographic areas and marketing channels (email, social, search engines, etc.). Obtain insights and identify trends about when, and how these audiences flow through your website to get to key areas (admissions, academic programs, faculty, donor programs). Beacon dissects your Google Analytics data to gather insights that will improve the overall performance with your website and marketing campaigns.