Digital Marketing for Higher Ed
Want to attract more students and improve engagement? Most all Higher Ed websites focus on showcasing their campus, promoting the college experience and providing lots of information. However the good ones also focus their energy on reaching the right students, growing qualified traffic and engaging visitors. It's about a lot more than pretty pictures and information. It's about recruiting smartly by showcasing the student experience through your website and understanding how they engage by device, geography, season and marketing channel.