Using Google Analytics for Higher Education


The beauty of Google Analytics is that data is stored and managed much like a Rubik’s cube, but with more dimensions, where you can quickly view data from many different angles with a twist of a row, or a click of the mouse.  The trick is figuring out how to turn the data into information, into insights, that help drive better decisions.  All the possibilities can be overwhelming, but keep in mind that you are looking for trends, for anomalies, for nuggets of information via comparisons, primarily over time and by audience.

Google Analytics Upgrades for Higher Education

Custom GA Integrations for Higher Ed

Google Analytics Reporting for Higher Ed

Google Analytics Tracking Tips

GAFUSION:  What Drives Admissions & Enrollment?

Free Google Analytics Audit for Higher Ed

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High Ed GA Info about Beacon