Websites for Higher Education
Web Strategy (Brains): Your Roadmap to Success
A partner that brings "Brains, Beauty & Brawn" to the relationship is hard to find. All 3 are in Beacon's DNA to produce leading-edge websites for Higher Education.
Let the goals & expectations of students, parents, faculty and administration drive your website strategy. Perform the up-front analyses to develop a comprehensive strategic plan that considers user experience, user engagement, marketing/branding, technology, and competitors. Doing so will ensure your design and development efforts are on target. <more>
Web Design (Beauty): Engagement & Usability
Once you've done your homework to layout a comprehensive gameplan from the strategy phase, use it to inform the design of your new college or university website. Collaborate on wireframe concepts & graphical mockups to engage students with your brand and design across multiple devices. Carefully couple effective calls to action within an easy-to-use navigation so that students, parents, faculty and alumni can quickly find what they are looking for, while "experiencing" your institution through your website. <more>
Web Development (Brawn): Quality & Strength
This is where your vision comes to life. Do it right by employing a proven process, quality software like Cascade CMS, experienced development resources, a well-conceived content migration strategy, thorough testing, a carefully planned launch, followed by continuing support.
RFP Guidance & Checklist
Redesigning a college or university website is a BIG project. RFPs are common, but it can be difficult to get an apples-to-apples comparison from the vendors that you solicit.
So what are the important RFP requirements and factors when selecting a web partner? Here are some tips to improve your Higher Ed website redesign RFP so that it obtains consistent technical, creative and design information from the right vendors. Make sure you've thought of everything to limit unnecessary cycles. In addition, bids tend to be all over the place, so we have provided some budgeting insights, based on our experience, that should help you set reasonable budget expectations. <more>
Tips for a Successful Website Redesign
Before you commit your time and money toward Higher Ed website redesign, here are some valuable tips, factors for success, that will help you prepare (and survive) that journey. There are good takeaways and let's just say, "lessons learned", from the many website development engagements we've enjoyed over the years.
Analytics for Higher Education
How to Use Google Analytics in Higher Ed
Given the volume of traffic and variety of audiences, Google Analytics for colleges & universities is tricky if you want to get the most out of it. Learn about the various GA upgrades, custom integrations and GA reporting options for Higher Education to really leverage GA in driving decisions. We also provide some tracking tips and how to connect admissions data back into your Google Analytics implementations. <more>
Digital Marketing for Higher Ed
Every website owner wants more qualified visitors, leads and sales. Higher Ed is no different, seeking qualified students, admissions applications and enrollment. But this "sales funnel" is longer for colleges and universities, so success depends on strong, continuous student engagement fueled by data-driven digital marketing.
Attract and engage new students more effectively using today’s best online tools and methods. With 18+ years under our belt, Beacon marries deep expertise in digital marketing for Higher Education, including SEO, Paid Search, Google Analytics, student experience and engagement to get the most out of your website. <more>
Tracking Tips For Colleges & Universities
There are tricks to every trade. We share some tracking tips for some of the more common uses within colleges and universities. Learn to segment your audiences, utilize rollups for departmental and university level reporting, track non-page view activities and admissions applications. Learn how GAFUSION ties actual submitted applications and enrollment back to actions that prospective students perform on your website. <more>
Student Experience & Engagement
Colleges and universities have a business model that is really tailored for the web. With a consistent flow of prospective students and typically 4 years of "active" current students, the underlying data is vast and incredibly valuable. Online tracking reveals insights about student engagement (positives and negatives), while surveys and user testing get to the heart of the online student experience.
Progressive institutions have recently recognized the value and are gaining advantages as a result. Competition for new students will become increasingly fierce over the coming years, so it's time to take steps in that direction. Learn more about our base programs and studies. <more>
GAFUSION: What Drives Admissions?
GAFUSION was originally created for Beacon's ecommerce customers, to connect in-store sales to online marketing efforts. In other words, it helps retailers assess the results of their marketing budget more accurately by bring both online AND offline sales together in one place.
Higher Ed is grappling with the same issue, tying admissions and enrollment (offline) to online marketing activities. Colleges and universities can now use the same tool to leverage Google Analytics' powerful database and reporting engine to drive marketing campaigns & budgets more effectively. <more>