Versions & Features:  What's the Diff?


Before getting into the inner-workings of Google Analytics, it’s good to take a step back and look at the bigger picture from 50,000 feet.  Google Analytics has evolved significantly over the last 10+ years with advancements in technology and the increasing demand for data.  Versions and configurations vary from organization to organization depending on their needs.


About Async or "Classic" Google Analytics


About Universal Analytics


About GA 360 / Premium


About Google Tag Manager

 
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