Versions & Features:  What's the Diff?

Before getting into the inner-workings of Google Analytics, it’s good to take a step back and look at the bigger picture from 50,000 feet.  Google Analytics has evolved significantly over the last 10+ years with advancements in technology and the increasing demand for data.  Versions and configurations vary from organization to organization depending on their needs.

About Async or "Classic" Google Analytics

About Universal Analytics

About GA 360 / Premium

About Google Tag Manager

Free Google Analytics Audit for Ecommerce

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Ecommerce GA Info about Beacon