GA Setup: The Basics + Advanced Use
In the early days of the web, general usage statistics were collected to know the extent that your website was being visited. This was the inital stages of analytics, which as you know now, has expanded significantly to support and drive marketing for most businesses and organizations.
Just like anything nowadays, you can brush the surface or jump in with both feet. Certainly, the basic installation of Google Analytics is a must have for every website, but there's a lot of power and value in utilizing the advanced setup features of GA. The Beacon Team works with its customers to review & assess their current GA installation, then provide a strategy to improve accuracy, tracking & reporting. Often time, we work with a Client's developers to handle upgrades, installations and modifications which introduces additional factors that must be considered.