GAFUSION for Higher Education (.edu)
In our work with colleges and universities over the last 15 years, Beacon has experienced firsthand the incredible growth and reliance on the internet by prospective college students, their parents and of course, the universities.
With GAFUSION™ for Higher Ed, colleges get a much clearer understanding of how their marketing campaigns impact enrollment. Sure, application submission is the key step in the process, but what activities and marketing channels deliver enrolled students (tuition payers!)?
There’s no question that the marketing strategy is complex and competitive for colleges and universities to attract and win students. There are multiple touch points with students and parents through many different marketing channels. But what channels and tactics influence curious high school students to not just apply, but enroll? The answers are in GAFUSION™.