Google Adwords is one of the best ways to drive qualified traffic to your website when people are looking for your specific products and services. It's a great way to get immediate visibility within the search engines, especially for key phrases that don't necessarily rank well for your business yet. Your customers use Google to research, price shop, purchase and interact with your competitors when they need your products and services. It's your perfect opportunity to grab their attention and your share of the online market.
With more and more people shopping online, it is increasingly important to be seen on the first page of Google search. However, large businesses with larger budgets have an inherent advantage in the organic search space. While Google Adwords doesn’t level the playing field, it can give you an added edge when getting the message out – particularly when administered by a seasoned Adwords management company. That’s where Beacon comes in. As a certified Google Adwords partner, we’re uniquely positioned to help you get the most for your Adwords advertising dollar. Recognized as a top digital marketing agency, Beacon will ensure that you’re getting the maximum return on your investment.
Proper management of your Google Adwords account will keep your cost down and improve the efficiency of your Adwords campaigns. There are so many options to choose: Account settings, Campaign settings, Ad Content, Keywords, and Networks to show on. How do you know what works best? What works best for one account may not work as well for another. To really get the most from your Google Adwords account, you will need real analytical experience. At Beacon, we have been working with Adwords for over 10 years - helping clients manage millions of dollars in ad spend budgets.
Google Adwords can be ideal for small and medium sized businesses as it can effectively reach local customers. Our team of Adwords experts can use proximity targeting and other Google Adwords tricks of the trade to specifically reach local customers who are ready to buy, thereby lowering your costs and boosting your return on investment. Additionally, we can use more advanced marketing tactics to retarget those who may still be in an earlier part of the sales funnel.
With Google Adwords, you can even chose when and where your ads are seen - and target mobile phone users as they shop!
As a Google Adwords Qualified Company and Google Analytics Certified Partner, Beacon will give your campaigns the expertise you need to take them to a higher level. Contact us today to have a talk with one of our Google Adwords experts and learn more about our Google Adwords management services.