Ask yourself this, “Is it easier to sell to new customers or current customers?” Unless you have a unique business, the predominant answer is the latter. So if you aren’t doing some form of email marketing, you are missing out. Why? Your current customers know your products and services. They have purchased from you before. Keep your brand in front of them, not only to earn more of their business – but to also to potentially network with their friends - would could be future customers. Word of mouth is still golden, so it’s important to stay engaged with your customers.
Email marketing is extremely effective when managed properly in concert with an enterprise-wide digital marketing strategy. Email marketing software has become so sophisticated that you can target specific demographics overlayed with customer behavior (actions on the website, recent purchases, pages visited, etc.). Workflow processes and automated triggers are a staple of top email marketing software, like Bronto Software (our recommended partner).
Beacon develops creative designs for email templates while our email marketing specialists not only help manage/setup your account, but also
- collaborate on campaign ideas,
- test email effectiveness and tune accordingly,
- monitor lists,
- manage email distributions in sync with corporate marketing strategies,
- define & setup workflow series (welcome series, contest series, post-purchase series, etc.),
- segment audiences and
- continuously analyze for improvements.
With access to a full web development division, Beacon can quickly engage the appropriate resources to develop and manage interfaces between your email marketing software and your website or back-office CRM system.