User Engagement Analysis for Ecommerce
Like they say, "You can lead a horse to water, but you can't make him drink." The same is true for your online store. You go through a lot of effort to get your target audience to your website, but it means nothing unless the convert (buy, call, fill out a form). Once they arrive, it's about engagement. Learn how to do it effectively by studying the data, gathering insights and observing trends relative to customer behavior by geographic region, audience type, marketing medium, device, click path, popular pages, precursors to sales, your checkout funnel and/or seasonality.
Our Certified Google Analytics Strategists know how to peel back the layers of activity to discover nuggets of information that will help get the horse to drink, or in this case, the visitor to convert. The data is there and readily available. Retailers talk about "data-driven marketing", but do you really practice it? Doing so will improve decision-making, reduce risk, improve ROI and facilitate growth. Here are some common reports and services that the Beacon Team utilizes to accomplish this.
- 3 Year History Report by Device & Marketing Channel
- Device Utilization Map
- Marketing Channel Utilization Map
- Geographic Traffic Map
- Seasonal Traffic Map
- Heat Maps of your Top Tier Pages
- Key Phrase Research
- SEO Audit
- Paid Search Audit
- Checkout Funnel Analysis
- Site Search Analysis
- Social Media Analysis
- Google Analytics Audit