Competitor Review & Analysis for Ecommerce
Keep your friends close, and your competitors closer. This is absolutely essential for online stores. What are the strengths and weaknesses of your competitors? Look at their product offering, pricing, shipping, keyword focus in the search engines (for both SEO and Paid Search), their branding and engagement tactics. Where can you gain and advantage in visibility, traffic, special features, pricing, product presentation? When evaluating our clients competitors, Beacon typically performs the following:
Online Store Review, focusing on their creative design, branding, unique storefront features and site map,
Live Online CustomerTesting, to gain insights about the online shopping experience of their customers,
SEO Audit, to assess their SEO health and practices related to their products,
Key Phrase Research, to determine they're most popular key phrases (specific items, product categories and/or manufacturers).