Then give us a call and get a free assessment to learn how your website stacks up and where your opportunities are. Our SMAART approach to web solutions makes sure that Strategy, Marketing, Analytics, Architecture, Resources and Technology are all evaluated while looking at your current digital marketing results and strategy. Get valuable, actionable feedback directly from one of our Digital Marketing Strategists.
Keep in mind that Digital Marketing is no longer about simply increasing traffic. It’s about an honest, dependable and collaborative partnership that produces cutting-edge internet marketing ideas, valuable insights about the data and measurable return on investment. Your business will benefit from our team's unique combination of technical skills and extensive experience with SEO, paid search (PPC), social media and Google Analytics. You also gain a distinct advantage because our digital marketing staff sits under the same roof as our web development and web hosting divisions, which also play a critical role in your web marketing success.
The Bassett-Beacon relationship has been strong since 2005. Bassett Furniture has become a major player in the digital space, working very collaboratively, to grow from just an initial website presence to a company that successfully leverages just about every aspect of digital marketing. Following a well-planned digital growth strategy, Bassett's highly creative, well-integrated, ecommerce, content-rich, audience-focused approach at the local and national levels has been amazing.
Since 2008, The Princeton Review has tapped Beacon's Google Analytics and digital marketing expertise to consult on, develop and execute a strategy for their very unique and competitive industry. The initial Google Analytics custom setup was a huge undertaking to effectively and accurately measure results against business objectives. Subsequent SEO and PPC strategies have produced nice ROI while gathering valuable insights from the data and constantly tuning the various online marketing channels.
Total Wine & More brought in Beacon to help architect a data collection and reporting system using Google Analytics. The consulting phase included defining what metrics to track, how to track them and how to report them out of GA. Following the initial setup, Beacon provides ongoing consulting projects to gather insights from the data and provide marketing recommendations based on user shopping preferences using audience segmentation. Note that Beacon's role was to also develop the GA code that was then handed to the client's development team for installation.