Web Marketing

Jordan Lowry

Higher Ed SEO Tips to Power Up Online Visibility

Higher education institutions are beginning to realize the true value of SEO. Unfortunately, the SEO landscape is volatile and ever changing. However, there are some best practices which have been fairly consistent over the last couple of years. We believe that these best practices will continue to be relevant throughout 2016 and work to improve [...] read more »

Jordan Lowry

How to Identify Stolen Content and Take Action!

Imagine that you and your staff have spent countless hours creating engaging content for your website, only to discover that much of it has been stolen and repurposed by others – without your consent. The appearance of duplicate content could adversely affect your website search rankings, making it more difficult for prospective students, alumni and [...] read more »

Richard Rossi

Recording & Monitoring Call Center Transactions

If your business sells its products or services through a call center, then you know the importance of recording and monitoring Call Center transactions. Firstly, it can be a requirement to ensure regulatory compliance, depending on the space in which the business operates. Even if it isn’t required for compliance, it is necessary if you [...] read more »

Richard Rossi

Google Hangouts & WordPress: Web Promotion in the modern world

Life is strange. To folks like me who are older than dust, the idea of sharing my life with total strangers over social media is just plain, well….strange. As a result, I rarely feel the compulsion to log onto Facebook, LinkedIn or Google + to discuss strategies to stay regular or share what joint aches [...] read more »


How Bitcoins And Other Cryptocurrencies Have Illuminated Collaborative Computational Tasks

Cryptocurrencies are not really a very new thing. They have been around in various forms now for several years, but have gained popularity with Bitcoins which were the first cryptocurrencies to be traded back in 2009. Rather than start a post about that, I wanted to look at a different point that has been trending [...] read more »

Garrett O

How To Make The Most Out Of Your Web Design

I spend a lot of time inside and outside of work studying design. I think it gets to a point for everyone where design becomes difficult to ignore, as it influences our every day decisions. It’s important to understand design elements and how they not only affect you on a day to day basis, but [...] read more »

Austin F

Critical Lessons from Facebook in Modern Marketing

Approaching its 10 year anniversary as a platform, Facebook has come a long way from the dorm rooms at Harvard. Despite its humble beginnings as a social sharing site for undergrads, Facebook has expanded and matured to be the number one social site in the world with apps, a marketplace, and even its own currency. [...] read more »

Rick Boccard

Beacon “Cowboys Up” Thanks to The University of Wyoming

Beacon is proud of one of our latest higher education partners, The University of Wyoming.  We just recently had the opportunity to provide the Cascade Server development for a very cool, Virtual Orientation project which provides new students with a rich, multi-media introduction to Cowboy life and we’re currently working on integrating their new design into [...] read more »

Ashley Agee

9 Basic Google Analytic Terms You Should Know

After a few client meetings, I realized that some of our clients don’t know the basic “GA lingo” that we use in our reports. It seemed like I was having to explain certain terms over and over, which to me seemed odd but then again I do this for a living so I’m supposed to [...] read more »


Web Marketing and Customers

I am officially 20% done with my internship at Beacon Technologies. I have learned a copious amount of information. I am glad to have Richard as a mentor for this internship. I have already learned a lot from just him only in 2 weeks. The Beacon NetCafe event is coming along nicely. I have researched [...] read more »