Jeff Pickle

RankBrain in 2016

Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »


How To Preserve and Archive Your Facebook, Google, Twitter, and Myspace Profiles

In this day and age nearly everyone has a digital footprint of some sort on Twitter, Facebook, Google,  or even the more old school such as Myspace. All of that data, perhaps much to our chagrin, is floating out there for nearly anyone including you to access whenever and wherever you prefer. So how do [...] read more »


Beacon goes to Moogfest 2014

Beacon had the opportunity this past weekend to participate in Synthesis, an event by NCTA, at Moogfest in Asheville, NC. This portion of Moogfest was a high energy tech expo featuring a wide range of technology companies. Live entertainment was there, in true Moogfest spirit, and various speakers from the tech field presented throughout the [...] read more »

Jordan Burleson

How To Leverage Google+ For Your Business

The fact that you actually clicked this link and have started reading this post makes you a little different. It makes you a “Thinks Outside The Box” business person. It makes you that guy or girl that jumps ship from the Apple Ipod to a Microsoft Zune (yes, I said Microsoft Zune). The main difference [...] read more »

Jeff Pickle

How does Google use click through rates?

Google Avoids the Question Although click-through rates are  believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings.  Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »

Zedric Myers

Engaging Users in Social Media

Almost every site uses some type of social media to help their brand awareness and what they are trying to achieve with a large audience. The most popular social media sites like Facebook, Google+, Twitter, Pinterest, LinkedIn and YouTube can help boost your ranking and audience if integrated properly. One way to achieve engagement of [...] read more »

Annette Fowler

Google Analytics and Search Engine Optimization in AspDotNetStorefront

Aspdotnetstorefront offers lots of great search engine optimization opportunities (including the ability to pretty quickly add Google Analytics tracking to the entire site) which is one of the primary reasons that Beacon selected it as our go-to eCommerce platform many years ago. However, the resources to set up these items are scattered about a bit, so I [...] read more »


Social Media Best Practices

Now that we have been practicing for some time, we are aware of good (and, bad) ways to employ social media. Opinions will vary about the “best of the best”. That is the beauty of the web, it always changes. From a book summary I read on social media, here are some of the best [...] read more »

Annette Fowler

Google Correlate

As a software development project manager at Beacon, I’m also proud to say that I’m both an NPR and data geek, so I was elated to hear a story this week that united all of my passions:  Google Searches Are A Window Into Our Culture.  The tool “Google Correlate” is actually a fascinating window into [...] read more »


Google is Wrong? Platforms vs. Products – an Explanation

Last week, the world of social media was temporarily rocked by an accidental leak from a Google employee (the world of social media moved on quickly because that is what social media does).  Steve Yegge wanted to vent some opinions on Google+ in an internal memo, but accidentally made the post public.  To their credit, [...] read more »