Annette Fowler

AspDotNetStorefront 9.5 – Exploring the new release

I recently had the opportunity to set up a brand new eCommerce store with AspDotNetStorefront Version 9.5 (released in January 2015) and have the following review. Please note that some of these features may have been available in versions before 9.5, but they were new to me. Stuff that I like (love?) Admin site user interface- Just WOW! [...] read more »


How abundance of selection can impact your customers

When we think about shopping we generally think that the more options we have, the better the shopping experience. It empowers the shopper to be able to select the product that exactly matches their particular preferences whether it be size, shape, price, taste, color, material, etc…. Several major ecommerce retailers make a lot of money [...] read more »

Beacon News

Measure Your Business’s Online Success With Analytics

Measure Your Business’s Online Success With Analytics Whether your website is an online storefront, an informational site, or a mixture of both, analytics is critical to understand if you are hitting your targets and using the right digital marketing strategy. Analytics can also be helpful to determine who your customers are, what creates the most [...] read more »

Jordan Burleson

Day 3 at IRCE

On Thursday, June 6th IRCE officially came to a close for exhibitors and the main exhibit hall. Even though speakers and presentations lasted through Friday, Beacon had a full day at McCormick Place before shutting down the booth and heading home. After a great breakfast in downtown Chicago and packing up our suitcases we took [...] read more »

Jordan Burleson

Day 2 at IRCE

Day 2 at IRCE was extremely busy and full of breakout sessions from notable guests like Al Gore and Beacon clients/partners Bronto & Delta Apparel. The exhibit hall opened at 9:00 a.m. and after a quick breakfast Beacon team members manned the booth and started meeting attendees and giving away prizes. Our team member Annette, [...] read more »

Jordan Burleson

Day 1 at IRCE

IRCE is a huge event. When I say huge, I mean HUGE. Walking into the conference you have to do a double take to make sure this is where you should be. Massive RV’s, cars, three-story booths and awesome lights are a great welcome to Chicago and McCormick Place. But wait, I am getting ahead [...] read more »

Jordan Burleson

Beacon Technologies Heads to IRCE 2013

Beacon Technologies continues its hectic 2013 conference schedule at the 9th annual Internet Retailer Conference and Exhibition, the world’s largest e-commerce event. This year’s event will be held at Chicago’s McCormick Place West from June 4-7, 2013. This huge event will analyze the social, mobile, global, personal, interactive and managerial changes that e-commerce players are bringing to the new retail economy. [...] read more »

Annette Fowler

Google Analytics and Search Engine Optimization in AspDotNetStorefront

Aspdotnetstorefront offers lots of great search engine optimization opportunities (including the ability to pretty quickly add Google Analytics tracking to the entire site) which is one of the primary reasons that Beacon selected it as our go-to eCommerce platform many years ago. However, the resources to set up these items are scattered about a bit, so I [...] read more »

Zedric Myers

A Great E-commerce Solution

There are a lot of e-commerce web solutions and can be hard to choose from. We prefer aspdotnetstorefront with its ease of use and great customer support. It provides great integration with new and existing sites and is also customizable with its settings to fit your needs. You can customize things such as your overall [...] read more »

Ashley Agee

8 Ways to Improve Product Detail Pages on Ecommerce Sites

8 Ways to Improve Product Detail Pages 1.       Larger Images – Having bigger images is important because the customer wants to be able to see the product. If they can’t see the product because the image is the size of a thumbnail, chances are they won’t convert. It’s important to not only have big images [...] read more »