Ashley Agee

How to Track Adwords Sitelink Extensions

Do you use sitelink extensions in your Google Adwords Account? If so, how do you track how they are doing in Google Analytics? Did you know they are not automatically tagged like ads are and therefore in order to see their performance in GA, you have to do a couple things different with them? Here are the [...] read more »

Annette Fowler

Google Analytics and Search Engine Optimization in AspDotNetStorefront

Aspdotnetstorefront offers lots of great search engine optimization opportunities (including the ability to pretty quickly add Google Analytics tracking to the entire site) which is one of the primary reasons that Beacon selected it as our go-to eCommerce platform many years ago. However, the resources to set up these items are scattered about a bit, so I [...] read more »

Zedric Myers

Why Using Google Analytics is Important

Analytics are great and very important for helping get your site a better ranking and being recognized. It’s also great for seeing what people are most interested on your site. Understanding the gathered information can help guide what’s most important on your site to fit the customer or client needs and maximize your site to [...] read more »

Austin F

Why Analytics is Critical to Your Success

Even as a child, I loved measuring things: shoe sizes, my height, the volume of non-regular polyhedroid solids—you name it! That’s why I get so stoked about Web Analytics…or maybe it’s the third cup of Joe I’m currently downing. Either way, they’re critical to your business success, analytics I mean. You need to have some [...] read more »


Google Analytics Event Tracking in a Template File

Ever had an issue where you want to track unique events (or virtual pageviews) within Google Analytics from a template file?  For example, on an e-commerce site, you may have a series of product pages that use the same ‘add to cart’ button from either an include file or some kind of reusable wrapper.  You may [...] read more »

Jeff Pickle

Linking out for Quality, Credibility, and Salience

Linking out sometimes gets the short shrift to conserve PageRank to internal links. But linking out can give your web page something that is important to the search engines. The appearance of a page’s quality, credibility and salience. Two quotes that back up this claim: “In the same way that Google trusts sites less when [...] read more »


Beacon Technologies Through the Eyes of an Intern – Week 10

Well sadly, this is my last blog post at Beacon.  It’s been a great 10 weeks.  I really have enjoyed my time here.  Looking back, I can’t think of anything negative to say about my experience.  I want to take the chance to kind of do a recap of my time here. When I came [...] read more »


Google +1 Project and SEO

Yesterday Google made a post about their new +1 project available here and how sometimes these new features don’t really have much impact until you are able to view the data associated with those features.   Well that is what Google wants to make available to website marketers, managers, and owners by providing report [...] read more »


Understanding the GA Tracking Custom Variables

School may be out for the summer, but it is back to the basics this week for our Beacon blog!  Since many of our customers are unfamiliar with all of the tracking capabilities Google Analytics provides, I thought it would be a good idea to differentiate the tracking custom variable options. Custom variables are small [...] read more »


Embrace the Newer Version of Google Analytics

Despite the fast paced world of SEO, many decision makers and analysts have a hard time dealing with change.  It is my goal to help you feeling more comfortable with the updated version of GA (still in Beta mode), because whether you like it or not- the older version will be going away. The newer [...] read more »