Search Engine Optimization

Jordan Burleson

A Man Wrote Content To Get Clicks…What Google Did Next Will Blow Your Mind

I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even [...] read more »

Ashley Agee

How to Find Keyword Rankings for Google Searches

  Want to know how to find out if some of your keywords you’re trying to rank well for have declined or improved in search results? It’s easy. There are actually two ways to find out this information. Option 1: Open up your Webmaster Tools account and go to the Search Traffic Section. Then click [...] read more »

Richard Rossi

Sub-domains vs. sub-directories – which is better for seo?

It’s easy to recognize the difference between sub-domains and sub-directories. When creating sub-domains, the new section name is placed immediately in front of the primary domain name, separated by a dot. So if my site is, I can create a sub-domain specific to one type of mascot by creating the url Dogs is [...] read more »

Jordan Burleson

How To Leverage Google+ For Your Business

The fact that you actually clicked this link and have started reading this post makes you a little different. It makes you a “Thinks Outside The Box” business person. It makes you that guy or girl that jumps ship from the Apple Ipod to a Microsoft Zune (yes, I said Microsoft Zune). The main difference [...] read more »

Jeff Pickle

Google’s Hummingbird Algorithm – The Five Ws and the one H

Who made the change? Well, users drove the change essentially. Google has said that users are making more and more lengthy and complicated search queries. In addition, mobile users are using voice search increasingly. What does Hummingbird want? Google has said that the Hummingbird algorithm is looking at the meaning behind words. A more semantic [...] read more »

Beacon Buddy

Things To Be Thankful For In Web Design & Digital Marketing

On this, the eve of the fourth Thursday in November, many are gathering with family and friends to reflect on those things we hold near and dear, and to give thanks for the blessings in our lives. Here at Beacon we are no different, and as we all begin to depart for our holiday excursions [...] read more »

Jeff Pickle

How does Google use click through rates?

Google Avoids the Question Although click-through rates are  believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings.  Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »


How to Turn Prospects into Customers

No one ever said it would be easy, and not every company has the ability to convert a first time visitor into an immediate customer.  Many businesses must nurture their web visitors to make them become prospects, so that later they can be trusted and appreciated enough for a web conversion to occur.  And then, [...] read more »

Zedric Myers

Why Using Google Analytics is Important

Analytics are great and very important for helping get your site a better ranking and being recognized. It’s also great for seeing what people are most interested on your site. Understanding the gathered information can help guide what’s most important on your site to fit the customer or client needs and maximize your site to [...] read more »

Jordan Burleson

Beacon Alert: Google’s Penguin Update To Affect 2.3% of U.S. Searches

Over the past few days, Google has rolled out its latest search algorithm update…Penguin 2.0. Google has said on numerous occasions that search engine optimization can be positive and constructive by making pages more accessible and easier to find. However, many sites have been using ‘webspam’ techniques to have their pages rank higher without providing [...] read more »