Google Analytics


Salesforce Google Analytics Integration: GAFUSION

GAFUSION is the best Salesforce Google Analytics integration product available. And here is why. There are a couple of products and methods for “integrating” Salesforce and Google Analytics but none of them provide the full level of automation, insights, reporting capabilities, and ease of implementation as GAFUSION. This is because GAFUSION acts as the matching [...] read more »

Jeff Pickle

Google Analytics Business Intelligence

  Your current analytics is limited. We find insights from the things that you don’t know about. You’re worried about tomorrow. We can help you see the most interesting things about the data that involves your business. Keeping track of what visitors do and buy is interesting and the right thing to do. But you [...] read more »

Beacon News

GAFUSION™ Overview Video for Multi-Channel Retailers

How is Google Adwords, SEO, Email and Social Media marketing impacting your in-store sales?  Watch this short 4-minute video to learn how Beacon’s GAFUSION™ product solves this common question for multi-channel retailers.  Finally, you can have all the data in one place, under one powerful analytics engine to more accurately evaluate your overall digital marketing strategy [...] read more »

Mark Dirks

Connect in-store sales to online marketing efforts with GAFUSION

Let’s cut to the chase here.  If you are a multi-channel merchant, you are probably viewing analytics through old prescription lenses.  You’re seeing the best you can with what you have.  More than likely, you are also making important business decisions based on a blurry and incomplete view of the data.  It’s time to update [...] read more »


Tracking Applications for Higher Education in Google Analytics

I’ve worked with several colleges and universities in setting up their Google Analytics account. One of the biggest challenges towards a successful setup is the use of 3rd party application systems. Everyone wants to know what sources, mediums, and marketing activities are ultimately driving applications. However, when using a 3rd party application system like [...] read more »

Richard Rossi

How to track offline conversion with Google Analytics

What’s the biggest challenge you face as a web marketer? I’ll bet dollars to donuts it has something to do with the accurate assessment of ROI. Customer life-cycles often have multiple components to them – both online and offline. They may start with a phone call and end the buying cycle with a purchase at [...] read more »

Jordan Burleson

Great Google Analytics Dashboard Shortcuts

If you are like most people who are new to Google Analytics, you have not yet broken the surface of possibilities that Google’s dashboards can provide. Google Analytics can help shine light on your website’s traffic sources, seasonality, Google AdWords spend and revenue, social media impact and user behavior. The most difficult art about Google [...] read more »

Richard Rossi

Recording & Monitoring Call Center Transactions

If your business sells its products or services through a call center, then you know the importance of recording and monitoring Call Center transactions. Firstly, it can be a requirement to ensure regulatory compliance, depending on the space in which the business operates. Even if it isn’t required for compliance, it is necessary if you [...] read more »


The reality of Universal Analytics Tracking Offline Conversions:

By now you’ve heard the hype that Universal Analytics was designed to track users and all their interaction including offline conversions. While Universal Analytics does provide additional measurement capabilities, it is important to understand what those are and what the challenges are with implementing these. Universal Analytics essentially assigns a visitor with a unique ID [...] read more »

Beacon News

GAFUSION – Tie Enrollment To Digital Marketing Efforts

What’s Driving Student Enrollment? Discover what marketing efforts are driving applications AND enrollment Understand the true impact of your marketing strategy Get more from your marketing budget Centralize your data to create a more cohesive marketing strategy Beacon Technologies, Inc.   -   (866) 488-3620