Google Analytics

Gus Kroustalis

Using Google Analytics to Identify Prospective Students with Custom Dimensions

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

Ashley Agee

Google Analytics Most Underused Report – Network Visits

Assuming your familiar with Google Analytics, then you know that GA has many valuable reports and lots of great information related to your website. At the basic level you can get sessions, pageviews, bounce rates and more. With advanced tracking you can get engagement metrics, goal conversions, offline data and more. However, did you know [...] read more »

Ashley Agee

Dig Deeper into your Data with Advanced Segments

I love Google Analytics. I love that you’re able to easily dig deep into data to discover hidden secrets about your website that might not be obvious with the basic reports in GA. In order to do this deeper analysis, you’ve got to use advanced segments. It can be scary at first for the average [...] read more »

Liz Pagano

How To Use Annotations in Google Analytics

Picture this: you’re checking out your website data in Google Analytics, and decide to look at your monthly traffic year-over-year. You see a huge spike in traffic on a single day last year, but you aren’t quite sure what caused it. Were you running a special that day? Perhaps a new TV commercial aired? Or [...] read more »

Gus Kroustalis

Benefits of Upgrading to Universal Analytics

Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to [...] read more »

Logan Ray

eCommerce Analysis: Using Google Analytics to Identify Your Whales and Minnows

If you manage an eCommerce site, you probably spend a lot of time in Google Analytics. There’s a ton of great metrics and reports to check out, like mutli-channel attribution, average order values by channel, eComm conversion rates, and so on. You’ve probably even segmented data by demographic, device type, or geography. All of this [...] read more »

Gus Kroustalis

Four Ways that a Google Analytics Session Could Break

Google Analytics provides great tools for data collection and reporting. One of the critical aspects of analytics for your business, though, is ensuring that you have clean data. An issue that I come across occasionally is a lack of session continuity. This means that a visitor’s session on your website is split into two or more website [...] read more »

Ashley Agee

Two Reasons for Missing Transactions in Google Analytics

How closely have you looked at your transaction data in Google Analytics? Have you seen where sometimes there are missing transactions in GA? Here is an example of what I mean:   Notice, in this example transaction numbers that are missing are: W000051, W000050, W000043. Can you guess why they might be missing? Alright don’t [...] read more »

Ashley Agee

How to find Bot traffic and segment it out in Google Analytics

Recently, I had a client come to me with this question (and mind you, we don’t manage Google Analytics for them. They were consulting with us on this problem): “My traffic for Q1 has grown 86% YOY but they are not buying on my site. Is there something wrong?”  My first thought: 86% – Whoa! – [...] read more »

Ashley Agee

How to Set up a Custom Report for eComm Conversion Rate per User

I love analytics and all the information that can be extracted from the data. I happen to work with quite a few ecommerce clients and we are always looking for ways to improve online revenue. Each month we comb through the data and most of the time are always concentrating on revenue and eCommerce conversion [...] read more »