Beacon News

Mark Dirks

Bacon Back to Beacon

We hope you all enjoyed our April Fool’s fun last Friday.  We certainly did.  Members of my digital marketing team had the idea about a year ago, so incredibly funny concepts have been tossed around for a long time.  Got to give lots of credit to Jordan Burleson (Digital Marketing Strategist), Logan Ray (Digital Marketing [...] read more »

Mark Dirks

Beacon changes name, adds services.

GREENSBORO NC.  Since the company’s inception in 1998, Beacon Technologies has always advised its clients to “Listen to your customers,” when developing their websites or conducting online marketing.  Now Beacon is finally practicing what it has preached for all these years.  Mark Dirks, Beacon’s President, announced today that the company will operate under a new [...] read more »

Mark Dirks

2015 Flew By and Beacon was Having Fun!

Was 2015 shorter than normal?  Time flies and yes, we were having fun! What a year!  We traveled around the U.S. to many new client locations, trade shows, speaking engagements and conferences.  We worked hard to meet deadlines and budgets.  We were there for our customers when they needed us.  We delivered results and quality [...] read more »

Beacon News

Top 15 Beacon Blog Posts of 2015

It’s the last day of 2015!  What a year… and what a great collection of informative blog posts from the Beacon staff!  In case you missed them, here are all the top-rated posts from 2015.  Congrats to our Top 15 authors! Happy New Year and Happy Reading from Beacon! The Top 15 Blog Posts Of 2015 [...] read more »

Mark Dirks

Have a Holly, Jolly Website!

Check out this year’s jingle and Happy Holidays from the entire Beacon Team!  I hope you enjoy the season with family and friends.    

Mark Dirks

It’s Thanksgiving! “Never Delay Gratitude”

Several years ago, I had the privilege of taking my son, Ryan, to Wake Forest’s Father-Son basketball camp.  Now that he is older, in college, and no longer a part of my day-to-day life, I become more and more thankful to have had those 2 days with him, “one on one”, so to speak.  The [...] read more »

Emily Ledbetter

Beacon Supports Kids Path

Earlier this month, Jordan Burleson and Emily Ledbetter delivered a donation from Beacon to Kids Path, a program of Hospice and Palliative Care of Greensboro.  Beacon raised funds for Kids Path through our hole sponsorship at the 2015 North Carolina Technology Association Golf Tournament. Tournament participants were able to take part in our longest drive [...] read more »

Mark Dirks

New Beacon Website: Smarter Marketing with “Brains, Beauty & Brawn”

Greensboro, NC – Since the Fall of 2014, Beacon has been quietly working through a significant re-branding strategy that emphasizes a more sophisticated union between marketing and web technology.  Last week’s launch of the company’s new website is the exciting release of this effort. “It’s amazing to look back at the evolution of web technology [...] read more »

Mark Dirks

Google Analytics Partner Summit – San Francisco

For the 9th straight year, Beacon was invited to attend the Google Analytics Summit, which is being held in San Francisco this year.  This week, Mark Dirks and Andrea Cole are joining about 800 other GA Certified Consultants from all over the world to learn about new, upcoming features and talk directly with Google Analytics [...] read more »

Mark Dirks

Learn about GAFUSION at IRCE Chicago next week!

If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics. It amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured [...] read more »