Beacon News

Mark Dirks

Wake Forest MSBA & Beacon – A Successful First Year

Final exams for our Wake Forest MSBA students ended Wed. What a great opportunity. Posed with the question on how to improve the mobile marketing strategy for one of our top clients, the graduate students had to dig into our client’s live dataset in Google Analytics, produce a compelling executive level report and deliver a [...] read more »

Mark Dirks

WFU Selects Beacon to Teach Graduate Level Analytics Course

Last year, when I discovered that Wake Forest’s Business School was starting a Master’s Program in Business Analytics (MSBA), I had to see how I could help. After all, it’s my alma mater AND analytics – two of my favorite things! So I was thrilled when our many discussions and planning sessions led to Wake [...] read more »

Beacon News

New Arrival! See the Birth…

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for [...] read more »

Mark Dirks

The 12 Days of Christmas (Beacon Style)

The Beacon Web Team was busy this year with customers all over the country!  Our “spin” on this holiday classic covers most of it!  Enjoy! 

Mark Dirks

Michigan State University Selects Beacon for Web Development Services

We are thrilled to announce that Michigan State University has selected Beacon for a 3-year web services contract (w/ 2-year extension option) that includes the University’s web development (Cascade CMS Support), web hosting and analytics. Beacon will support over 30 different organizations within the Michigan State University system. Due to the recent significant increase in [...] read more »

Mark Dirks

burton+BURTON Contracts Beacon for New Website

Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying [...] read more »

Gus Kroustalis

A Great Time at HighEdWeb 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »

Mark Dirks

Gary Synan Retires!

Today is Gary Synan’s last day at Beacon. Retirement and the beach have wooed him away after 12 years of dedicated service with my company. It’s bittersweet. He has played an important role as a web application developer, serving hundreds of Beacon’s clients over the years, but especially with the many Bassett Furniture projects. His technical [...] read more »

Mark Dirks

Bacon Back to Beacon

We hope you all enjoyed our April Fool’s fun last Friday.  We certainly did.  Members of my digital marketing team had the idea about a year ago, so incredibly funny concepts have been tossed around for a long time.  Got to give lots of credit to Jordan Burleson (Digital Marketing Strategist), Logan Ray (Digital Marketing [...] read more »

Mark Dirks

Beacon changes name, adds services.

GREENSBORO NC.  Since the company’s inception in 1998, Beacon Technologies has always advised its clients to “Listen to your customers,” when developing their websites or conducting online marketing.  Now Beacon is finally practicing what it has preached for all these years.  Mark Dirks, Beacon’s President, announced today that the company will operate under a new [...] read more »