Jeff Pickle

Jeff Pickle
Jeff Pickle joined Beacon in 2006. He is a Web Marketing Analyst/Consultant certified in Google Analytics and Adwords. Jeff drives more visitors through both paid campaigns and organic (natural) search and converts those visitors into paying customers and customer leads. Connect with Jeff on Google+

RankBrain in 2016

Google has used word frequency, word distance, and world knowledge based on co-occurrences to connect the many relations between words to serve up answers to search queries. But now, due to the recent breakthroughs in language translation and image recognition, Google has turned to powerful neural networks that have the ability to connect the best [...] read more »

Mobile Ad Go-Getters

Mobile is taking over and you need to reach those audiences that are on-the-go. How do you connect your mobile online ads to these mobile audiences? First, you need to understand mobile behavior. Screenshot below is taken from this blog: Non-ecommerce mobile sites have a higher average session duration and number of pages/session than desktop. [...] read more »

Google’s Mobile Friendly Test

                  Google has confirmed that they are “experimenting with using the mobile-friendly criteria as a ranking signal.” They are also rolling out a “mobile friendly “ label for sites that meet their criteria over the next few weeks. See link –   Google has also introduced [...] read more »

Shopping Feed Optimization

  Through Google Partners, Google is gearing up for the holidays by promoting their biggest money maker – Google Adwords. With Google Shopping Campaigns, Google is in a very good position to come to the forefront of online shopping. In fact, Google’s Eric Schmidt very recently stated that: “Really, our biggest search competitor is Amazon” [...] read more »

Google Analytics Business Intelligence

  Your current analytics is limited. We find insights from the things that you don’t know about. You’re worried about tomorrow. We can help you see the most interesting things about the data that involves your business. Keeping track of what visitors do and buy is interesting and the right thing to do. But you [...] read more »

Google Artificial Intelligence and Hummingbird

In a previous post, I stated that Google named its new algorithm after a hummingbird because a hummingbird is quick and precise and has the tremendous ability to recall information about every flower it has ever visited. The name implies a more robust and faster search engine algorithm. But besides extraordinary powers of recall, I [...] read more »

Google Marketing Dominates Digital Marketing

In 2013, Google hit all time highs in the stock market. In the world of search, we hit an all-time low with the loss of Google keyword search data (not provided). Fortunately in 2013, Beacon choose a tool that allows us to perform excellent keyword research and reporting. With SeoClarity, our digital search marketing team [...] read more »

Google’s Hummingbird Algorithm – The Five Ws and the one H

Who made the change? Well, users drove the change essentially. Google has said that users are making more and more lengthy and complicated search queries. In addition, mobile users are using voice search increasingly. What does Hummingbird want? Google has said that the Hummingbird algorithm is looking at the meaning behind words. A more semantic [...] read more »

How does Google use click through rates?

Google Avoids the Question Although click-through rates are  believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings.  Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »

The Return of the Gif

Once upon a time on websites, after moving past the first dazzling page of graphics, you entered into the land of words. The word ruled the interior pages. Bandwidths and computer processors had difficulty handling the many pieces of information that made up multitudes of frames that created moving images. Although the word passed most [...] read more »