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Challenge: Our client, a healthcare product online retailer, was seeing an erosion of their back link portfolio. They were losing links to their site through attrition as normally is the case with any website. However, they were struggling to replace these with other high authority and/or relevant links. Domain authority and traffic were suffering as a result. The links that were most responsible for website authority, those coming from sites hosted on an original “C” block, had dropped dramatically from 580 links to only 220.
Business Solution: In response to the client’s problem, Beacon created an info-graphic, a piece of visually entertaining content that conveys industry relevant information, which encourages the sharing of information by other bloggers and social media users. Once shared by a visitor through use of an embed code placed immediately underneath the image, a link is placed to the client’s website.
Beacon wrote entertaining copy, created an enticing image, and began promoting the image through various means including social media, newsletter subscriber list, and info-graphic directories.
Results: “C” blocks returned, doubling from 220 to 440 in only 60 days! Total links increased by over 20,000 and external “followed” links increased by 30,000.
Not only did these info-graphics help replenish links lost through attrition; they were often shared on social media platforms, helping to boost brand awareness and reinforce our client as a thought leader in his industry.
When comparing the 60 days before and after the release of the info-graphic, visits from social media sites increased by 6.02%, visits via social referral improved by 5.47%, and conversions from social media sources improved 3.37%.