Case Study: International Furniture Company Leverages Pinterest to Increase ROI

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Generating Web Traffic and Revenue through New Social Bookmarking Platform, Pinterest.

Challenge: Along with companies investing in more traditional web

marketing activities like SEO, PPC and conversion optimization, Social

Media has become a major component to the overall marketing

strategy . Beacon Technologies began social media efforts for an

International Furniture Retailer in early 2010. As new social networks

emerge, Beacon researches opportunities and provides discovery, insights, and feedback . Pinterest is a new player in the world of social

media and was a perfect fit for

 

Business Solution: In response to the client’s problem,

Beacon created an info-graphic, a piece of visually entertaining

content that conveys industry relevant information, which

encourages the sharing of information by other bloggers and

social media users. Once shared by a visitor through use of an

embed code placed immediately underneath the image, a link

is placed to the client’s website.

Beacon wrote entertaining copy, created an enticing image,

and began promoting the image through various means

including social media, newsletter subscriber list, and

info-graphic directories.

Results: “C” blocks returned, doubling from 220 to 440 in

only 60 days! Total links increased by over 20,000 and

external “followed” links increased by 30,000.

Not only did these info-graphics help replenish links lost

through attrition; they were often shared on social media

platforms, helping to boost brand awareness and reinforce

our client as a thought leader in his industry.

When comparing the 60 days before and after the release

of the info-graphic, visits from social media sites increased

by 6.02%, visits via social referral improved by 5.47%, and

conversions from social media sources improved 3.37%.