Case Study: Customizing Attorney Information within a CMS to Maximize Time Efficiency

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Providing All-In-One Customizable Content Management Systems to Display Specific Information Across Multiple Pages

Challenge: Our client, a law firm with a large staff of attorneys,

needed a way to update attorney profile information in an efficient

manner across multiple layers of their website. This is significant since

prospective clients often reference attorney information before

deciding who to hire.

The firm’s attorneys needed to update information often and their

current CMS required that they edit each page and so often

redundantly in multiple areas. This would also require one to

remember every page that needed that particular information. Each

update became a laborious task as a result, which also increased the

chances for human error on these pages. This non-productive but

necessary task cost the firm in what would otherwise be billable hours.

It also produced duplicate, non-SEO friendly content on the website.


Business Solution: Beacon identified the problem and needed to

provide a way to simplify the process to populate multiple pages

simultaneously, including the attorney’s directory listing, bio

information, practice group, and placement on the overall website.

A custom-built database-driven solution developed by Beacon

Technologies enabled the user to populate and re-purpose content

throughout the entire site with only a single entry. Beacon created

this feature by using Cascade Server Content Management Software

as the base. Cascade Server provides workflows to ensure content

changes are approved by the right people and as an easy way to

bundle changes. With easy – and automated – content updates,

Cascade Server allows businesses to publish content efficiently to

help increase website usability and staff utilization. This saved a

significant amount of time and, at the rate that attorneys usually bill,

a whole lot of money!

Results: Beacon provided the client with a robust and efficient site,

eliminating redundant and streamlined data entry by customizing

the right content management system. Cascade Server CMS enabled

a decentralization of the client’s website management by allowing

content owners to manage their own content. This reduced the time

required to update the site, while also improving the quality of the


Now, adding or changing a single fact is quick and easy, freeing up

80% of the time they normally spent on this task. Now the attorneys

have more time to bill.