An Event Apart 2013, Austin, TX Recap

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Beacon has just returned from An Event Apart 2013 in Austin, TX, and to say that we are excited about the future of mobile web design and development would be an understatement. We all know that the web is a constantly changing place and it is important to stay at the forefront.

An Event Apart 2013

Over the past year, we have seen a lot of responsive design and development work come our way, and we have enjoyed every challenge and accomplishment this has brought us. We look forward to enhancing our responsive user interface designs and finessing our performance optimization and development techniques as we move forward.

Here are a few things that stood out to us:

“Everything on the internet is unfinished.”

Your website is an ongoing project. The content in particular needs ongoing attention to ensure your users can find what they want, when they want it, and keep search engines engaged. Similarly, the design of the interface can always be refined, buttons moved around, and tested for performance with users.

“Move fast and break things”, (a slogan internally used at Facebook)

Ok, we definitely don’t want to break your website, but we do want to be experimental. We want to take risks. And, we want to find solutions that go above and beyond the norm by taking risks.

68% of smartphone use is at home

Most people are using multiple devices to perform tasks. Often we see people watching tv, sitting on the couch, and using their tablet or smartphone to browse the web and complete simple tasks. Multitasking is the norm. The more cross-platform accessible your site is, the more fluid the work and information flow will be for your site users.

Content First

Design without content is just decoration. The goal is to deliver the right content to the right user at the right time. If this doesn’t happen, then the user will go elsewhere to get the content they need. The content should be considered and planned before the design can be created in order to ensure that the design serves the needs dictated by the content and the user.

We are no longer designing pages

With the broad spectrum of devices and screen sizes used to access the internet, we control what the user sees less than ever before. With content management systems that allow clients to add new content and pages all the time and display it responsively, we need to think about designing graphical rules and systems for content and not traditional pages. This allows the site to be flexible and suit future content layout needs.

Treat site performance as an User Experience issue

If a page takes more than 4 seconds to load, it is essentially broken. Even though internet speeds are increasing, sites still need to cater to slower connections. This is especially true as more and more people start using mobile network connections to browse the web.


We want to tell the story of your brand. The better we understand our clients, the better we can satisfy the needs of the user. We want to immerse ourselves and learn everything we can about the business of our clients, so that we can contribute our expertise and form a working partnership that provides unique and effective web solutions.

love work

“the type of work you make, is the work you’ll get hired to do. good idea to love the work you’re making”