Beacon Alert: Google’s New Encryption Methods To Impact Organic Traffic Measurement

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Google’s recent decision to encrypt 100% of search keywords will significantly impact how all businesses measure the success of their organic efforts as well as their overall brand marketing. Measuring gains in non-branded organic traffic directionally over a previous time-frame has been a long-standing industry standard for determining success. Due to this recent move by Google, these comparisons simply won’t be possible moving forward.

Beacon, like most veteran marketers, has been expecting this. Consequently, with the roll-out of our new SEO management platform, seoClarity, our focus will easily shift to measuring success in terms of rankings and market share with respect to our client’s competitors. seoClarity’s powerful reporting engine will certainly help bridge this gap and we are in the process of transitioning our clients to this platform and new approach.

If you have any questions or just want to discuss this further, please feel free to contact me directly (Brad Henry) or your specific Digital Marketing Strategist at Beacon. You may also give us a call if you have any questions about how this affects you at (866) 488-3620.