Jeff Pickle

The Return of the Gif

Est. Reading Time: 1 minute

It's pronounced JIF, not GIF.

Once upon a time on websites, after moving past the first dazzling page of graphics, you entered into the land of words. The word ruled the interior pages.

Bandwidths and computer processors had difficulty handling the many pieces of information that made up multitudes of frames that created moving images.

Although the word passed most of the information on the web, people would still send gifs that were quick and grainy.

And for a time, it seemed that gifs were fading away. But those who believed in the gif knew that the gif would rise again.

And then it happened.

GIF Time Series

What caused this return and rise in gifs?

In a word, Tumblr.


And young people who loved the ability to create free websites and load the sites up with funny repetitive images because the human brain loves repetition (think about the latest pop music hit for example) made it happen.

Gifs are a creative outlet that grab and engage people immediately. Gifs are no longer short and grainy but can be excessively long and high-def. Checkout the Vine videos which are essentially long gifs.

In a smart and bold move, Yahoo CEO Marissa Mayer recently bought Tumblr.

It only seems fitting.