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Social marketing for brands is becoming a necessity. For link building, content creation, engagement and even increasing site traffic, social media brand pages are incredibly useful and free at the basic level. Facebook and Twitter pages have been important and valuable to businesses since the social boom several years ago. Now the addition of Pinterest, Google+, LinkedIn and Instagram accounts for brands, the options are limitless in how to promote and engage with your consumers through digital marketing.
Google+ Builds Brands Bigger
In recent weeks, social mediums are beginning to make it even easier to promote and track the success of their online marketing. Google+ has completed refreshed the back-end for all brand pages on their network with insights into performance of posts, audience data for customers requesting driving directions and top searches for the business. This new Google Dashboard lets page managers edit AdWords campaigns, business information and other social mediums like YouTube videos from one page.
Google+ Dashboard (see above) combines many elements onto one page to completely manage your online profile. Examples of this being the ability to share videos and photos, monitor Google+ notifications and assign page managers. Page managers can even setup a Google+ Hangout with their followers to increase engagement and give users a glimpse behind the scenes. Added benefits are access to edit business info such as website, contact information and hours of business.
Next step for Google+? We can only hope for an easier way to post to brand pages with a mobile app update and better integration with third-party services for mass posting.
Facebook started rolling out hashtag functionality to select users on Wednesday with a slow roll-out to all users over the next few weeks. This is a great first step, coinciding with Graph Search, on helping Facebook users better search the network and interests. Facebook recently stated, many of its users already use hashtags, so why not make them work? Hashtags will be both clickable and searchable, so topics that I’m interested in (#CareBears and #Kittens) will now exist and be clickable/searchable.
Hashtags from other networks liek Twitter and Instagram will be clickable as well. Users will also be able to compose posts directly from a hashtag feed and search results. Users and brands that work to automate posts and simultaneously update multiple networks now have the ability to universally use hashtags across Twitter, Facebook, Google+, LinkedIn and Instagram.